The online distribution of pirated copies of movies, TV series, music and books causes enormous damage to companies investing in content production. This problem is of maximum urgency today, because digital distribution has become one of the main ways for right holders to make a profit. Due to covidual measures, concerts are cancelled and cinema theaters put limits on the number of viewers. Nikita Danilov, general director of the National Federation of Music Industry, a teacher at Moscow Digital School, shared his opinion on how to fight the "pirates":
"Search resources have long been our main "guides" to certain information, so pirate sites are reflected in search results. Thus, according to Roskomnadzor, the volume of illegal content in Runet in 2021 has doubled compared to 2020. Last year, the agency blocked 59,000 pirate resources, and a year earlier - 30,000.
Today, "pirates" have largely adapted to the Russian legislation, which manifests itself, for example, in the rapid movement of pirated content to new domains. Therefore, rightsholders are forced to look for new ways to counteract them. One of the effective mechanisms is provided in the "Anti-Piracy Memorandum", which was signed by right holders, Russian Internet services and broadcasters in November 2018. This document stipulates the need for search services to remove links to pirated copies of movies and TV series from search results at the request of rightsholders. Search engines and rightsholders interact through a specially created information system, into which the rightsholders enter pirated links.
In my opinion, during the term of the memorandum, this mechanism has shown its effectiveness: according to the Roskomnadzor, Russian search engines have removed about 25 million links to resources with pirated content, which in turn has influenced the explosive growth of the Russian market of legal services in the last four years.
However, the memorandum is an act of self-regulation that is temporary in nature. It must be replaced by a law that will apply to all types of intellectual property other than movies and TV shows. Such a bill was submitted to the State Duma last summer. Right holders and Internet companies hope that it will be adopted in the near future.
Both the memorandum and the bill contain effective measures to counteract abuse by unfair persons who may seek to exclude legal resources from search results. For example, the owner of a blacklisted site may object to its removal from search and demand that the search engine returns it to results.
The memorandum has shown its effectiveness, but additional measures are needed to combat "pirates". In my opinion, such measures could be assistance from the state in removing pirated content from software applications, including Telegram. As well as a more active use of the capabilities of Deep Packet Inspection equipment, which allows effective blocking of banned content within the framework of the Sovereign Internet Law, to block pirated resources. Such equipment allows deep analysis of Internet traffic, including the rapid detection of content violating copyright and related rights.
In the end the consumers should benefit, because legal online cinemas and other right holders will get an opportunity to invest more money in production and purchase of quality content. The content library of Russia's leading services already includes tens of thousands of "titles," and the market is developing dynamically - people are ready to pay for convenient access to demanded content".
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